“We take pride in the ingredients we put into our box each week,” Mr. Substituting cheap alternatives for the real deal does not invite retrial. No short cutsĪuthenticity is key when setting out to provide consumers with an international culinary experience. “We want to make sure that every time we test a recipe, we can deliver on the different ways we are making the experience better for our customers,” Mr. The test kitchen recipe development process may take a day for some meals, while others can take weeks.
He explained that typically a recipe takes 12 weeks to go from concept to being delivered to a customer’s door. However, if we find that it can be used across dish formats and proteins, and we see where there are gaps to fill or places where we might need some redundancy, we will likely bring it on board.” “If it will only work with one protein or in one dish format, then we likely won’t pursue adding it to the pantry. “Anytime we identify an ingredient that we want to use for the meal kits, before we ever begin our onboarding process, we bring it into our test kitchen and evaluate its versatility,” he said.
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